Top

GDPR Guide for Small Business Owners

The GDPR is a new legislation from the EU that affects websites around the world. Here are some details to help you better understand the implications of the GDPR on...

Who reads copy, anyway?

Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is...

Panda and your website visibility

Google continues to update its Panda algorithm to make web searches more meaningful to those searching for content. In the process, some companies are disappearing from view while others are...

Every brand begins with vision

Brands must have a vision to achieve long-term success. And that vision must be clearly articulated and consistently applied over a long time to be effective. In today's noisy, over-communicated...

Focus: the first rule of branding

Take a look at how you are communicating your business. Are you focused on one thing and one thing only? Or are you hedging your bets by offering up unrelated...

What not to do in dental branding

Walking through downtown Portland the other day, I happened to notice this sign for a dentist called "Gentle Dental." Having worked with dental clinics in my capacity as a branding...