Cognitive Dissonance is a subtle effect that can impact brands when seemingly minor design decisions are out of sync with people's expectations. Here's how to avoid it....
Starbucks' new "Meet me at Starbucks" campaign brilliantly captures the essence of the brand through a series of customer-focused films....
Brands must have a vision to achieve long-term success. And that vision must be clearly articulated and consistently applied over a long time to be effective. In today's noisy, over-communicated...
Though I don't really eat junk food, not even low-fat options, but I had to stop and take a closer look when I saw the new packaging design for Potato...
Take a look at how you are communicating your business. Are you focused on one thing and one thing only? Or are you hedging your bets by offering up unrelated...
Tim Hortons has rolled out a great advertising campaign and some pretty effective branding for its 50th anniversary. Here's what I like about it....
Walking through downtown Portland the other day, I happened to notice this sign for a dentist called "Gentle Dental." Having worked with dental clinics in my capacity as a branding...
Canadian furniture retailer The Brick is learning a valuable lesson as the PR disaster surrounding its accidental online discount spins out of control. All marketers can learn from this....
Having observed Starbuck's marketing communications for a number of years, I thought it was time to review some of the qualities that set this brand apart from other companies, branding...
The best brands, the ones we love the most and resonate with the deepest, are authentic. That's why we love them so much. As you relax this Christmas, celebrate your...
Pantone announced that purple will be the color trend for 2014. The Adwiz took a look around the web to see what marketing communication experts were saying about other brand-related...
To add impetus to its promotion of "Satisfries," Burger King takes the extreme step of actually rebranding as "Fries King". Smart move, or does this just derail the brand?...
There is always room for a new brand, and Richard Branson's Virgin airlines does it in style with its latest strategic partnership. Silvercar takes a whole new approach to car...
Sports teams need to satisfy a diverse community of fans, build support within their home city and generate long-term fans who will stand by the team and buy seasons tickets...
Many people find it hard to understand how much work goes into designing a logo. So I appreciated this quality video from Tátil Design de Ideias, creators of the corporate...
Marketwire, a leader in newswire services, has rebranded itself as Marketwired. The new tagline is far superior to the previous one, but the new logo represents a radical change that...
Philippe Dubost, a French job-seeker, used a creative personal branding effort to prove that how you market yourself makes all the difference. He designed his online resume to look like...
If people don't "get" what you're all about, does this mean all your work at creating a powerful brand presence has gone to waste? Not at all! Here's why....
What happens when a company insists on making the brand identity as big as possible? Sometimes the very opposite of what was intended. Like this glaring example from Carnival Cruise...
Steve Jobs was the greatest branding genius in corporate history, and he influenced my life in more ways than I can ever know. From his single-minded passion for excellence to...
