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Who reads copy, anyway?

Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is...

Why I still love print

Printed brochures are rapidly falling out of favor, and it's understandable, given the environmental sensitivities, the cost of paper, and the growing familiarity of digital media. But there are many...

The Cola Wars in Advertising

A fun visual journey through the historic advertising of the soft drink giants to see what we might learn about the strategies, cultural shifts, and ourselves through the process....

Hot Wheels drives bigger than life

Hot Wheels, that magical car racing toy from Mattel, has been moving from helping kids imagine their Hot Wheels cars as full-sized vehicles to actually demonstrating what that would look...

Are taglines still relevant?

Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, "do they even matter at all?" Some thoughts...

Does fake viral video work?

Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...

The challenges of marketing’s new wave

New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved....