As a creative director for a major advertising agency, George Pytlik found that those businesses who most needed the help of ad agency experts were least able to afford it. He turned his attention to giving smaller companies the same high quality marketing power enjoyed by big corporations. By finding efficiencies in workflow, eliminating unnecessary bureaucracy, and applying innovative approaches in a number of areas, marketing communications excellence can be realized within the budget limitations of typical companies, including startups.
George has decades of experience building brand and communication strategies in a variety of industries. He created a vision and strategic plan that grew one company from $3 million to $33 million in sales in a single year. He directed the marketing efforts of an international franchise restaurant chain. He was a technical editor for Hayden web technology books, wrote the Futures column for Marketing magazine and was featured on national television news for his innovative digital marketing approaches.
George is passionate about working with CEOs who want the same high quality professional brand presence seen in the world’s global leaders. He loves to see their businesses transformed.