Your website is the primary point of connection between your brand and your prospective and existing customers. And just as brick and mortar companies invest in the effectiveness of their physical presence, you need to ensure that your web presence is secure and optimized to do business.
Perhaps you have or are considering a website maintenance plan. Unfortunately, the majority of website maintenance programs are based on automated software bots and basic free tools to pretend to look after your site. Don’t be fooled!
Adwiz ReBoot is a website maintenance program designed by a business expert specifically for business people, around the goal of maintaining your brand integrity.
No technical mumbo jumbo. Just solid and useful support from someone who understands business communication and the impact of website usability.
I created ReBoot because I was sick of seeing cheap maintenance programs out there that are basically faking it. They pretend to offer a number of benefits, but are open to a huge variety of potential issues.
I’ve even seen cases where, when something goes wrong, like a plugin update causing the dreaded WordPress white screen of death, these providers just walk away, leaving their customer with a broken website, because they were totally unprepared for these kind of issues.
My program costs more than most others but offers real protection, real support and a number of superior benefits. I sought out the very best services available to provide the special features my program offers.
Best of all, you have an actual human being performing the tasks involved, someone who follows a strict regimen of best practices to minimize disruptions and knows how to deal with unexpected issues like an update breaking your site, which happens more frequently than you may realize.
Our higher level packages even offer compelling new content every month to maximize the impact of your brand your and your search engine rankings.
Don’t put yourself in a situation where your brand reputation can be quickly ripped apart. For a relatively small monthly fee, you can protect your online brand. Plus, ReBoot offers much more than just security.
You’ll never know you were hit. Small files are placed into your site that quietly activate to send out spam or redirect traffic from your site. This can go on for months without being noticed. It can damage your brand reputation and lead to your site being blacklisted by major Internet providers and search engines, which can take weeks or months to resolve.
You need to monitor your site regularly. That’s where ReBoot comes in. A maintenance plan designed not from a purely technical point of view, but from a business one.
Think your website is properly backed up? Would you bet your business on it? Most small business sites are not backed up at all. When they are, the backups are saved to the same server that the site lives on. If that gets compromised, so does your backup. ReBoot includes redundant offsite backups for the ultimate peace of mind.
Even sites with little traffic are sought out by hacker bots these days, because they can be used as launching pads for spam attacks that ultimately come back to haunt your brand reputation. ReBoot includes a sophisticated security system that locks out known IP addresses automatically and can be ramped up as needed to offer even more security.
You want to know how your website is performing, just as you need to understand other metrics of your business. We send a detailed analysis every 24 hours by Email so that you can see your performance on a day-to-day basis, allowing you to make rapid decisions. You'll see your visitor counts, new vs. repeat visitors, page views, bounce rates, which pages were visited and more. The report even graphically illustrates day-to-day performance.
Site speed is now one of the most important factors for your search engine ranking. With our Silver and Gold plans, you get a variety of premium features that dramatically increase your site speed. We even include high-speed hosting with one of the world’s best hosting company.
Server software, plugins and themes are updated constantly. These updates fix security holes, improve functionality, and clean up bugs. Updating when these are released is essential, but this needs to be done carefully to avoid compatibility problems that can break your site. ReBoot Silver and Gold programs include plugin and WordPress updates.
Constant updates and improvement of your site content dramatically improves your search engine ranking. It also sends a message of credibility to your customers and prospects, showing that you are serious about your business and a brand that can be trusted. That means increased sales. ReBoot Gold includes monthly content updates and can optionally include an outbound marketing program.
Laocoön warned the Trojans that their innocuous gift from the Greeks was dangerous, but they brought it into their city walls anyway. No matter how stringent your security is, there is always a risk that your website will be compromised. Anyone who really wants in will find a way. ReBoot includes a scanning service at no extra charge that scans your site constantly, looking for malware that may have been placed on your server. We also put human eyes on your server every month to look for things automated software might miss. On top of that, if malware does make it through our security barriers, we clean it for you quickly and efficiently.
What’s it worth to your business to keep your site safe, speed it up, and make it as effective as possible?