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Branding lessons from Starbucks

Having observed Starbuck's marketing communications for a number of years, I thought it was time to review some of the qualities that set this brand apart from other companies, branding...

Celebrate the brand called You

The best brands, the ones we love the most and resonate with the deepest, are authentic. That's why we love them so much. As you relax this Christmas, celebrate your...

Branding Trends we’ll see in 2014

Pantone announced that purple will be the color trend for 2014. The Adwiz took a look around the web to see what marketing communication experts were saying about other brand-related...

New Adwiz service keeps websites fresh

Introducing Adwiz ReBOOT, a comprehensive suite of products designed to help small business owners keep their websites safely up-to-date so their brand can remain strong and vibrant....

Lessons in branding from the NHL

Sports teams need to satisfy a diverse community of fans, build support within their home city and generate long-term fans who will stand by the team and buy seasons tickets...

When big brands look desperate

What happens when a company insists on making the brand identity as big as possible? Sometimes the very opposite of what was intended. Like this glaring example from Carnival Cruise...

My 10 favorite quotes by Steve Jobs

Steve Jobs was the greatest branding genius in corporate history, and he influenced my life in more ways than I can ever know. From his single-minded passion for excellence to...

Why I still love print

Printed brochures are rapidly falling out of favor, and it's understandable, given the environmental sensitivities, the cost of paper, and the growing familiarity of digital media. But there are many...

The Cola Wars in Advertising

A fun visual journey through the historic advertising of the soft drink giants to see what we might learn about the strategies, cultural shifts, and ourselves through the process....

Email Design for Non-Profits

With consistent messaging over many years, The Pocket Testament League uses compelling visual design and strong headlines to cut through the clutter of Email and get people's attention....