Top

Email Design for Non-Profits

With consistent messaging over many years, The Pocket Testament League uses compelling visual design and strong headlines to cut through the clutter of Email and get people's attention....

Hot Wheels drives bigger than life

Hot Wheels, that magical car racing toy from Mattel, has been moving from helping kids imagine their Hot Wheels cars as full-sized vehicles to actually demonstrating what that would look...

Ballroom Icons wins prestigious award

Ballroom Icons, the definitive biographical history of ballroom dancing and an Adwiz client, has won a Gold medal in the prestigious 2011 Independent Publisher Awards....

Are taglines still relevant?

Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, "do they even matter at all?" Some thoughts...

Does fake viral video work?

Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...

It’s all about consistency

A strong brand is one that takes advantage of many communication channels to present the same unified message about the brand. Some insights on how this works, from the Adwiz....

Presentations are conversations

John Steel's new book "Perfect Pitch: The Art of Selling Ideas and Winning New Business" focuses on every presentation as a conversation. It doesn't matter what industry you're in or...

The website usability balancing act

As Google and other search engines become ever more sophisticated, some SEO experts are calling for radical changes to web design that ignore essential aspects of web usability. Some thoughts...

The challenges of marketing’s new wave

New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved....

Flash those baby blues

What about Flash? Useful as a web technology or not? This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in June 2002. ...

Don’t e-Commerce, e-Communicate

Business people hear about their competitors making sales online, sometimes with very impressive numbers, and rush to the web with the only objective to not be left behind. ...

Here’s to the crazy ones

Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...