My 10 favorite quotes by Steve Jobs
Steve Jobs was the greatest branding genius in corporate history, and he influenced my life in more ways than I can ever know. From his single-minded passion for excellence to...
Steve Jobs was the greatest branding genius in corporate history, and he influenced my life in more ways than I can ever know. From his single-minded passion for excellence to...
Printed brochures are rapidly falling out of favor, and it's understandable, given the environmental sensitivities, the cost of paper, and the growing familiarity of digital media. But there are many...
Today, our connection to everyone and everything through ever-present mobile devices has changed everything about how brands need to communicate. Here are some insights....
The Adwiz explores several recent supercar commercials to see what they have in common and what that teaches us about reaching audiences for luxury brands....
A fun visual journey through the historic advertising of the soft drink giants to see what we might learn about the strategies, cultural shifts, and ourselves through the process....
With consistent messaging over many years, The Pocket Testament League uses compelling visual design and strong headlines to cut through the clutter of Email and get people's attention....
Gotta love the clear, elegant way that Wikipedia is handling its 24-hour blackout designed to bring attention to the ominous Internet legislation being considered in the US....
The poster series released for the 2012 London Olympic Games have no concept, messaging nor sense of Olympic spirit. What do you think?...
One of the most powerful TV commercials I've seen in years has been banned for a reason that has left the entire advertising community wondering how to respond....
Information on XBRL files now required by the SEC. The Adwiz knows how to make sure your site complies....
Hot Wheels, that magical car racing toy from Mattel, has been moving from helping kids imagine their Hot Wheels cars as full-sized vehicles to actually demonstrating what that would look...
Ballroom Icons, the definitive biographical history of ballroom dancing and an Adwiz client, has won a Gold medal in the prestigious 2011 Independent Publisher Awards....
Starbucks announces a logo change, with a brilliant upgrade and public advance-notice that explains the changes in a clear, logical way....
Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, "do they even matter at all?" Some thoughts...
Retail giant GAP launched a new logo and quickly reversed course, bringing the old one back. How should you approach a logo redesign? The Adwiz shares some insights....
Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...
A strong brand is one that takes advantage of many communication channels to present the same unified message about the brand. Some insights on how this works, from the Adwiz....
John Steel's new book "Perfect Pitch: The Art of Selling Ideas and Winning New Business" focuses on every presentation as a conversation. It doesn't matter what industry you're in or...
As Google and other search engines become ever more sophisticated, some SEO experts are calling for radical changes to web design that ignore essential aspects of web usability. Some thoughts...
New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved....