Cognitive Dissonance is a subtle effect that can impact brands when seemingly minor design decisions are out of sync with people's expectations. Here's how to avoid it....
Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...
It's been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those...
