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Who reads copy, anyway?

Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is...

Great look at the making of a logo

Many people find it hard to understand how much work goes into designing a logo. So I appreciated this quality video from Tátil Design de Ideias, creators of the corporate...

The Cola Wars in Advertising

A fun visual journey through the historic advertising of the soft drink giants to see what we might learn about the strategies, cultural shifts, and ourselves through the process....

Does fake viral video work?

Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...

Once more, with feeling

Commercials that have real emotion in them have mostly disappeared in recent years. Here's a few that I like for their emotional power....

Here’s to the crazy ones

Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...