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Who reads copy, anyway?

Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is...

Does fake viral video work?

Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...

Here’s to the crazy ones

Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...