06
Jan 2021
Web design trends we’ll see more of in 2021
The web is constantly changing in relation to cultural shifts. 2020 was no exception. Here are the web design trends we're seeing as we head into 2021....
07
Feb 2020
Who reads copy, anyway?
Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is...
07
Jun 2012
The Cola Wars in Advertising
A fun visual journey through the historic advertising of the soft drink giants to see what we might learn about the strategies, cultural shifts, and ourselves through the process....
12
Oct 2010
Gap’s logo disaster a lesson for all brands
Retail giant GAP launched a new logo and quickly reversed course, bringing the old one back. How should you approach a logo redesign? The Adwiz shares some insights....
07
Oct 2010
Does fake viral video work?
Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...
15
Dec 2009
It’s not a headline unless it Tweets
What makes a good headline? After all, it represents 84% of the effectiveness of any communication. Some insights on how using Twitter can help you write more powerful headlines....
12
Dec 2009
Here’s to the crazy ones
Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...