Retail giant GAP launched a new logo and quickly reversed course, bringing the old one back. How should you approach a logo redesign? The Adwiz shares some insights....
A strong brand is one that takes advantage of many communication channels to present the same unified message about the brand. Some insights on how this works, from the Adwiz....
Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...
What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, way back in November 2002...
Insights into what teens could teach marketers about branding. This article appeared as a column in Marketing magazine, June 2001, before social media. ...
