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Does fake viral video work?

Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...

Grab life by the Firewire cable

A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in May 2003. ...

Welcome to your brand empowerment manual

What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, way back in November 2002...