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Starbucks celebrates Mondays

Mondays generally have a bad reputation. Starbucks in the UK takes a look at the good things that happened on Mondays, including their latest special deal. Nice ad. I particularly...

Sears stays fresh with fake trailer

Sears has been running some fairly decent funny commercials lately. Their latest Christmas ad follows the same style as Beach, but done with a unique fake movie trailer approach that...

R.I.P. originality

So far this year we've seen two major ripoff ads for large brands that are so blatant, everyone is talking about it. Are we seeing the death of originality in...

Does fake viral video work?

Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...

Once more, with feeling

Commercials that have real emotion in them have mostly disappeared in recent years. Here's a few that I like for their emotional power....

Grab life by the Firewire cable

A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in May 2003. ...

Welcome to your brand empowerment manual

What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, way back in November 2002...