Coca Cola gave us the modern image of Santa Claus back in the 1930's, and their 2014 Christmas commercial has a wonderful tie-in that adds warmth and character to the...
Starbucks' new "Meet me at Starbucks" campaign brilliantly captures the essence of the brand through a series of customer-focused films....
Super Bowl games always offer up some powerful ads. Here's a look at a few you may want to watch for during Sunday's game....
I have to admire Dove for its consistent efforts over the past few years in helping women to see their inner beauty. The latest ad takes this campaign to a...
The Adwiz explores several recent supercar commercials to see what they have in common and what that teaches us about reaching audiences for luxury brands....
Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...
A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in May 2003. ...
What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, way back in November 2002...
