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Branding Trends we’ll see in 2014

Pantone announced that purple will be the color trend for 2014. The Adwiz took a look around the web to see what marketing communication experts were saying about other brand-related...

Why our expectations are changing

It's been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those...

Welcome to your brand empowerment manual

What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, way back in November 2002...