focus Archives

19 Dec 2020

Will this be the year that time forgot, or the year you reinvented yourself?

When times are tough, great business leaders work to do things differently. How have you reacted to the pandemic, and how can you pivot?...

05 Jun 2014

Branding

Focus: the first rule of branding

Take a look at how you are communicating your business. Are you focused on one thing and one thing only? Or are you hedging your bets by offering up unrelated...

17 Nov 2012

Branding

Are you doing enough to make people hate your brand?

If people don't "get" what you're all about, does this mean all your work at creating a powerful brand presence has gone to waste? Not at all! Here's why....