25
Mar 2020
Smart business is looking at the outcome
We're living in a time unlike anything that worldwide business has ever had to deal with before. It can be easy to look too closely at the current crisis. Instead,...
05
Jun 2014
Focus: the first rule of branding
Take a look at how you are communicating your business. Are you focused on one thing and one thing only? Or are you hedging your bets by offering up unrelated...
12
May 2014
What not to do in dental branding
Walking through downtown Portland the other day, I happened to notice this sign for a dentist called "Gentle Dental." Having worked with dental clinics in my capacity as a branding...
29
Dec 2013
Message to The Brick: Nobody wins in PR disasters
Canadian furniture retailer The Brick is learning a valuable lesson as the PR disaster surrounding its accidental online discount spins out of control. All marketers can learn from this....
08
Aug 2013
Latest iPhone campaign hits the mark for me
Apple's latest iPhone ads redeem the company from its dismal trend of recent advertisements, bringing back the emotional power that made the brand so effective during Steve Jobs' leadership....
17
Nov 2012
Are you doing enough to make people hate your brand?
If people don't "get" what you're all about, does this mean all your work at creating a powerful brand presence has gone to waste? Not at all! Here's why....
19
Aug 2012
How a mobile world is changing brand perceptions
Today, our connection to everyone and everything through ever-present mobile devices has changed everything about how brands need to communicate. Here are some insights....
09
Nov 2010
Are taglines still relevant?
Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, "do they even matter at all?" Some thoughts...