We're living in a time unlike anything that worldwide business has ever had to deal with before. It can be easy to look too closely at the current crisis. Instead,...
Take a look at how you are communicating your business. Are you focused on one thing and one thing only? Or are you hedging your bets by offering up unrelated...
Walking through downtown Portland the other day, I happened to notice this sign for a dentist called "Gentle Dental." Having worked with dental clinics in my capacity as a branding...
If people don't "get" what you're all about, does this mean all your work at creating a powerful brand presence has gone to waste? Not at all! Here's why....
Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, "do they even matter at all?" Some thoughts...