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Focus: the first rule of branding

Take a look at how you are communicating your business. Are you focused on one thing and one thing only? Or are you hedging your bets by offering up unrelated...

What not to do in dental branding

Walking through downtown Portland the other day, I happened to notice this sign for a dentist called "Gentle Dental." Having worked with dental clinics in my capacity as a branding...

Branding Trends we’ll see in 2014

Pantone announced that purple will be the color trend for 2014. The Adwiz took a look around the web to see what marketing communication experts were saying about other brand-related...

Great look at the making of a logo

Many people find it hard to understand how much work goes into designing a logo. So I appreciated this quality video from Tátil Design de Ideias, creators of the corporate...

Are taglines still relevant?

Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, "do they even matter at all?" Some thoughts...