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What not to do in dental branding

Walking through downtown Portland the other day, I happened to notice this sign for a dentist called "Gentle Dental." Having worked with dental clinics in my capacity as a branding...

Great look at the making of a logo

Many people find it hard to understand how much work goes into designing a logo. So I appreciated this quality video from Tátil Design de Ideias, creators of the corporate...

When big brands look desperate

What happens when a company insists on making the brand identity as big as possible? Sometimes the very opposite of what was intended. Like this glaring example from Carnival Cruise...