This is the first post in a three-part series on security for your business website. I'll try to help you understand why security matters and what steps you can take...
Earlier this week, Time magazine reported on a study of 100 brand pages by ad agency Ogilvy & Mather which found that only 6% of companies' posts are now reaching...
Having observed Starbuck's marketing communications for a number of years, I thought it was time to review some of the qualities that set this brand apart from other companies, branding...
Recently Google rolled out Hummingbird, the latest update to its search algorithm. The new code makes a number of changes that have a significant impact on how you need to...
Sports teams need to satisfy a diverse community of fans, build support within their home city and generate long-term fans who will stand by the team and buy seasons tickets...
If people don't "get" what you're all about, does this mean all your work at creating a powerful brand presence has gone to waste? Not at all! Here's why....
Printed brochures are rapidly falling out of favor, and it's understandable, given the environmental sensitivities, the cost of paper, and the growing familiarity of digital media. But there are many...
With consistent messaging over many years, The Pocket Testament League uses compelling visual design and strong headlines to cut through the clutter of Email and get people's attention....
Gotta love the clear, elegant way that Wikipedia is handling its 24-hour blackout designed to bring attention to the ominous Internet legislation being considered in the US....
The poster series released for the 2012 London Olympic Games have no concept, messaging nor sense of Olympic spirit. What do you think?...
One of the most powerful TV commercials I've seen in years has been banned for a reason that has left the entire advertising community wondering how to respond....
Information on XBRL files now required by the SEC. The Adwiz knows how to make sure your site complies....
Hot Wheels, that magical car racing toy from Mattel, has been moving from helping kids imagine their Hot Wheels cars as full-sized vehicles to actually demonstrating what that would look...
Ballroom Icons, the definitive biographical history of ballroom dancing and an Adwiz client, has won a Gold medal in the prestigious 2011 Independent Publisher Awards....
Starbucks announces a logo change, with a brilliant upgrade and public advance-notice that explains the changes in a clear, logical way....
Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, "do they even matter at all?" Some thoughts...
Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...
A strong brand is one that takes advantage of many communication channels to present the same unified message about the brand. Some insights on how this works, from the Adwiz....
John Steel's new book "Perfect Pitch: The Art of Selling Ideas and Winning New Business" focuses on every presentation as a conversation. It doesn't matter what industry you're in or...
As Google and other search engines become ever more sophisticated, some SEO experts are calling for radical changes to web design that ignore essential aspects of web usability. Some thoughts...
