26
Jun 2024
What does the leak of Google algorithms mean for you?
Thousands of pages of Google algorithm details were accidentally leaked. Here are some of the findings and what they mean for your business....
06
Jan 2021
Web design trends we’ll see more of in 2021
The web is constantly changing in relation to cultural shifts. 2020 was no exception. Here are the web design trends we're seeing as we head into 2021....
19
Dec 2020
Will this be the year that time forgot, or the year you reinvented yourself?
When times are tough, great business leaders work to do things differently. How have you reacted to the pandemic, and how can you pivot?...
30
Oct 2020
WordPress vulnerabilities warning
Even great server software like Wordpress can end up with security vulnerabilities. Wordpress is extremely complex, with thousands of files that have to work together to create the highly sophisticated...
06
Oct 2020
Rethinking the Captcha
A look at the history of protecting website forms from spambots. As bots get more intelligent, new technology is being applied to protect site owners....
23
Sep 2020
How lead generation is changing
The strategy of slapping up an eBook and expecting people to give you their Email address to get it is over. Here's what's next in lead generation....
25
Mar 2020
Smart business is looking at the outcome
We're living in a time unlike anything that worldwide business has ever had to deal with before. It can be easy to look too closely at the current crisis. Instead,...
18
Feb 2020
How Cognitive Dissonance can affect your brand
Cognitive Dissonance is a subtle effect that can impact brands when seemingly minor design decisions are out of sync with people's expectations. Here's how to avoid it....
07
Feb 2020
Who reads copy, anyway?
Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is...
18
May 2018
GDPR Guide for Small Business Owners
The GDPR is a new legislation from the EU that affects websites around the world. Here are some details to help you better understand the implications of the GDPR on...
03
Oct 2014
Panda and your website visibility
Google continues to update its Panda algorithm to make web searches more meaningful to those searching for content. In the process, some companies are disappearing from view while others are...
09
Sep 2014
Every brand begins with vision
Brands must have a vision to achieve long-term success. And that vision must be clearly articulated and consistently applied over a long time to be effective. In today's noisy, over-communicated...
09
Sep 2014
Special protection now available against brute force attacks
The Adwiz installs security software for all clients on sites we build for them that puts login limits in place. We're pleased to announce the Brute Force Protection Network that...
24
Jun 2014
How to protect your business website: part 3
In the third of this three-part series on protecting your business website, we explore the options for backing up your website data....
05
Jun 2014
Focus: the first rule of branding
Take a look at how you are communicating your business. Are you focused on one thing and one thing only? Or are you hedging your bets by offering up unrelated...
27
May 2014
How to protect your business website: part 2
In this second of three articles on website security, I give you an overview of Brute Force attacks: why they happen and how you can minimize your exposure to this...
21
May 2014
Hubspot Email Marketing Report reveals interesting contradictions
Hubspot has released its latest Email marketing report in partnership with Litmus. The report held few surprises for me, but I was struck by the contradictions between self-reported preferences and...
12
May 2014
What not to do in dental branding
Walking through downtown Portland the other day, I happened to notice this sign for a dentist called "Gentle Dental." Having worked with dental clinics in my capacity as a branding...
25
Apr 2014
How to protect your business website: part 1
This is the first post in a three-part series on security for your business website. I'll try to help you understand why security matters and what steps you can take...
26
Mar 2014
What does Facebook’s visibility squeeze mean for your business?
Earlier this week, Time magazine reported on a study of 100 brand pages by ad agency Ogilvy & Mather which found that only 6% of companies' posts are now reaching...