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The website usability balancing act

As Google and other search engines become ever more sophisticated, some SEO experts are calling for radical changes to web design that ignore essential aspects of web usability. Some thoughts...

Don’t e-Commerce, e-Communicate

Business people hear about their competitors making sales online, sometimes with very impressive numbers, and rush to the web with the only objective to not be left behind. ...

I hear web pages

Is your web site using audio effectively? This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in September 2002. In the years since then,...