When times are tough, great business leaders work to do things differently. How have you reacted to the pandemic, and how can you pivot?...
Even great server software like Wordpress can end up with security vulnerabilities. Wordpress is extremely complex, with thousands of files that have to work together to create the highly sophisticated...
The strategy of slapping up an eBook and expecting people to give you their Email address to get it is over. Here's what's next in lead generation....
We're living in a time unlike anything that worldwide business has ever had to deal with before. It can be easy to look too closely at the current crisis. Instead,...
Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is...
Coca Cola gave us the modern image of Santa Claus back in the 1930's, and their 2014 Christmas commercial has a wonderful tie-in that adds warmth and character to the...
Starbucks' new "Meet me at Starbucks" campaign brilliantly captures the essence of the brand through a series of customer-focused films....
Hubspot has released its latest Email marketing report in partnership with Litmus. The report held few surprises for me, but I was struck by the contradictions between self-reported preferences and...
Earlier this week, Time magazine reported on a study of 100 brand pages by ad agency Ogilvy & Mather which found that only 6% of companies' posts are now reaching...
Super Bowl games always offer up some powerful ads. Here's a look at a few you may want to watch for during Sunday's game....
Apple's latest iPhone ads redeem the company from its dismal trend of recent advertisements, bringing back the emotional power that made the brand so effective during Steve Jobs' leadership....
I have to admire Dove for its consistent efforts over the past few years in helping women to see their inner beauty. The latest ad takes this campaign to a...
April Fools jokes are not as common as they used to be, probably because nobody has a sense of humor anymore. But Google provided a host of interesting April Fools...
Printed brochures are rapidly falling out of favor, and it's understandable, given the environmental sensitivities, the cost of paper, and the growing familiarity of digital media. But there are many...
Today, our connection to everyone and everything through ever-present mobile devices has changed everything about how brands need to communicate. Here are some insights....
The Adwiz explores several recent supercar commercials to see what they have in common and what that teaches us about reaching audiences for luxury brands....
A fun visual journey through the historic advertising of the soft drink giants to see what we might learn about the strategies, cultural shifts, and ourselves through the process....
The poster series released for the 2012 London Olympic Games have no concept, messaging nor sense of Olympic spirit. What do you think?...
One of the most powerful TV commercials I've seen in years has been banned for a reason that has left the entire advertising community wondering how to respond....
Hot Wheels, that magical car racing toy from Mattel, has been moving from helping kids imagine their Hot Wheels cars as full-sized vehicles to actually demonstrating what that would look...
