When times are tough, great business leaders work to do things differently. How have you reacted to the pandemic, and how can you pivot?...
Even great server software like Wordpress can end up with security vulnerabilities. Wordpress is extremely complex, with thousands of files that have to work together to create the highly sophisticated...
The strategy of slapping up an eBook and expecting people to give you their Email address to get it is over. Here's what's next in lead generation....
We're living in a time unlike anything that worldwide business has ever had to deal with before. It can be easy to look too closely at the current crisis. Instead,...
Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is...
Hubspot has released its latest Email marketing report in partnership with Litmus. The report held few surprises for me, but I was struck by the contradictions between self-reported preferences and...
Earlier this week, Time magazine reported on a study of 100 brand pages by ad agency Ogilvy & Mather which found that only 6% of companies' posts are now reaching...
Printed brochures are rapidly falling out of favor, and it's understandable, given the environmental sensitivities, the cost of paper, and the growing familiarity of digital media. But there are many...
A fun visual journey through the historic advertising of the soft drink giants to see what we might learn about the strategies, cultural shifts, and ourselves through the process....
The poster series released for the 2012 London Olympic Games have no concept, messaging nor sense of Olympic spirit. What do you think?...
One of the most powerful TV commercials I've seen in years has been banned for a reason that has left the entire advertising community wondering how to respond....
Hot Wheels, that magical car racing toy from Mattel, has been moving from helping kids imagine their Hot Wheels cars as full-sized vehicles to actually demonstrating what that would look...
Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, "do they even matter at all?" Some thoughts...
Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...
New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved....
What makes a good headline? After all, it represents 84% of the effectiveness of any communication. Some insights on how using Twitter can help you write more powerful headlines....
I came across this interesting example of how moving simple punctuation around can totally change the context of a story. It's pretty funny....
Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...
It's been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those...
A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in May 2003. ...
