15
Dec 2009
It’s not a headline unless it Tweets
What makes a good headline? After all, it represents 84% of the effectiveness of any communication. Some insights on how using Twitter can help you write more powerful headlines....
On Advertising
13
Dec 2009
How important are, commas really?
I came across this interesting example of how moving simple punctuation around can totally change the context of a story. It's pretty funny....
12
Dec 2009
Here’s to the crazy ones
Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...
11
Dec 2009
Why our expectations are changing
It's been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those...
11
Dec 2009
Grab life by the Firewire cable
A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in May 2003. ...
04
Dec 2009
Marketing lessons from my teenage daughters
Insights into what teens could teach marketers about branding. This article appeared as a column in Marketing magazine, June 2001, before social media. ...