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The Cola Wars in Advertising

A fun visual journey through the historic advertising of the soft drink giants to see what we might learn about the strategies, cultural shifts, and ourselves through the process....

Ikea’s creative human coupons

Ikea is an excellent marketer, and their new campaign to promote the launch of the new Richmond store is an outstanding example of great social media marketing....

Hot Wheels drives bigger than life

Hot Wheels, that magical car racing toy from Mattel, has been moving from helping kids imagine their Hot Wheels cars as full-sized vehicles to actually demonstrating what that would look...

Are taglines still relevant?

Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, "do they even matter at all?" Some thoughts...

R.I.P. originality

So far this year we've seen two major ripoff ads for large brands that are so blatant, everyone is talking about it. Are we seeing the death of originality in...

Does fake viral video work?

Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...

Once more, with feeling

Commercials that have real emotion in them have mostly disappeared in recent years. Here's a few that I like for their emotional power....

The challenges of marketing’s new wave

New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved....

Here’s to the crazy ones

Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...

Why our expectations are changing

It's been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those...

Grab life by the Firewire cable

A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in May 2003. ...