Today, our connection to everyone and everything through ever-present mobile devices has changed everything about how brands need to communicate. Here are some insights....
The Adwiz explores several recent supercar commercials to see what they have in common and what that teaches us about reaching audiences for luxury brands....
A fun visual journey through the historic advertising of the soft drink giants to see what we might learn about the strategies, cultural shifts, and ourselves through the process....
Ikea is an excellent marketer, and their new campaign to promote the launch of the new Richmond store is an outstanding example of great social media marketing....
The poster series released for the 2012 London Olympic Games have no concept, messaging nor sense of Olympic spirit. What do you think?...
One of the most powerful TV commercials I've seen in years has been banned for a reason that has left the entire advertising community wondering how to respond....
Hot Wheels, that magical car racing toy from Mattel, has been moving from helping kids imagine their Hot Wheels cars as full-sized vehicles to actually demonstrating what that would look...
The winner of the inaugural YouTube Ad of the Year. Powerful because it doesn't hit you over the head with the usual violent imagery....
Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, "do they even matter at all?" Some thoughts...
So far this year we've seen two major ripoff ads for large brands that are so blatant, everyone is talking about it. Are we seeing the death of originality in...
Samsung's new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?...
Commercials that have real emotion in them have mostly disappeared in recent years. Here's a few that I like for their emotional power....
A few restaurants are starting to "get it" when it comes to using social media. Here are some recent examples....
New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved....
What makes a good headline? After all, it represents 84% of the effectiveness of any communication. Some insights on how using Twitter can help you write more powerful headlines....
I came across this interesting example of how moving simple punctuation around can totally change the context of a story. It's pretty funny....
Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...
It's been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those...
A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in May 2003. ...
Insights into what teens could teach marketers about branding. This article appeared as a column in Marketing magazine, June 2001, before social media. ...
