What makes a good headline? After all, it represents 84% of the effectiveness of any communication. Some insights on how using Twitter can help you write more powerful headlines....
What about Flash? Useful as a web technology or not? This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in June 2002. ...
I came across this interesting example of how moving simple punctuation around can totally change the context of a story. It's pretty funny....
Most people are unsane. They aren't completely sane, and they aren't completely insane. They're somewhere in between. That's an important distinction in marketing and advertising. ...
It's been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those...
A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, in May 2003. ...
What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada's version of Advertising Age, way back in November 2002...
Is your web site using audio effectively? This article appeared as a Futures column in Marketing magazine in September 2002. In the years since then, online use of audio has...
Insights into what teens could teach marketers about branding. This article appeared as a column in Marketing magazine, June 2001, before social media. ...
