Remedy is a registered massage therapy clinic located in the new Central at Garden City mall Richmond, BC. For the brand identity we wanted to play with a visual suggestion of the word remedy. Since Rx is a universal concept associated with the word, it seemed natural to try and incorporate that into the logo design. From the beginning we were thinking of a circular shape because it connects to the idea that health is continual process. We also wanted the colors to be bright and clean, with a strong element of freshness. The result was lots of white space, a lime green and neutral gray color scheme, and a circular R creating a very natural Rx shape.
Remedy Massage Therapy