The Pocket Testament League is a non-profit Christian service organization that encourages members to put a Gospel of John in their pocket every morning and look for an opportunity to give it away to someone before the end of the day. Founded on the actions of a teenage girl, Helen Cadbury (daughter of the Cadbury Chocolates empire), the ministry needs to keep people motivated with new cover designs that would be appealing to a complete stranger in a random encounter. The Adwiz was called on to design a number of these covers, all of them focused on strong visual elements because the decision on whether or not to accept a free booklet will be based largely on the impression made in those first couple of seconds.