Flexxus Business Solutions is a company specializing in configuring software for business to improve reporting and other capabilities through the magic of cloud-based ERP systems. The company’s previous site was uninspiring and no longer suited to modern website expectations. A new site was needed that would reflect a leadership position in the industry. To add a human element to the brand, and to make it stand out from a sea of cookie-cutter competitor sites, we applied visually interesting touches like wave-shaped dividers, round button styling and other organic elements. Copy is oriented directly to various leadership roles and pain points for maximum impact.