Digital Caddies is a Phoenix-based golf technology company. When we began the project, the company’s challenge was to encourage golf courses to consider their technology but it was difficult to gain traction in the marketplace. The focus of the marketing was to get golf courses to see if they qualified for a free installation of the product, which was possible if the course met certain conditions. We created a corporate brochure, a digital version of the same, trade show materials, and a promotional kit to invite golf course decision makers to visit the company’s booth at the PGA show. We enjoyed spectacular results, with the entire annual goal achieved within a few weeks of the initial launch.