CreWing is a unique organization that organizes Greater Vancouver’s huge community of digital special effects production freelancers into a unified group so that they can better manage the constant changes that come from the motion picture industry. We were tasked with creating a very simple website with the purpose of acting as a funnel for new talent and those seeking VFX talent. To communicate the idea of VFX without being too specific, and to ensure rapid loading, we used a looping video of a moving color field.