XMT Construction is a high quality contracting company focused on luxury decks and outdoor living spaces. The branding needed to stand out to set it apart from other contractors. We chose to make the most of the letter X because it is such a dynamic letter and has great potential to illustrate precision and creativity at the same time. The X can incorporate a variety of textures, from woods to pool water to concrete. The use of a crossbar design that has a unique contrasting texture makes it look fresh and modern, as well as communicating the message of high quality.