WealthSmart is an independent financial planner. The company had a logo that contained a visual gem but there was no comprehensive plan around the brand itself and the logo was hampered by being constrained within a triangular block. We freed the image to let it stand alone, allowing room for it to “grow” and applied strategically selected fonts and colors to add sophistication and quality to the brand identity. We also developed a focus of “Dream Navigators” to position this brand apart from the competition. From this we developed signage and other branding elements. Creative elements such as a large frosted logo on the front door create a polished first impression. The business cards utilize copper-colored foil stamping on both sides with spot UV on the back for an elegant, highly memorable impression.