The old logo for this firm utilized a piece of two-dimensional cheap clip art, along with a thin sans-serif font that did nothing to associate the company with the regal quality of its name. The Adwiz didn’t want to stray too far from the already established branding, deciding to stay with the use of a crown for the logo, but with a three dimensional crown that emphasized curves and circular shapes to associate it with the idea of plumbing and curved pipes and valves. In addition, we switched to a very regal serif font to associate the name with high quality and tradition.