MyTrainer 365 is a personal training company that focuses on providing high quality programs that combine online and offline elements to reduce the cost of working with a professional trainer. In addition to offering the traditional one-on-one training sessions, many of the programs use occasional face-to-face meetings with much of the support done through an app and online communications, cutting costs by 50% or more. The website had to be fast, responsive, easy to navigate and visually dynamic but produced at minimal cost.