For Superior Business Coaching, the objective was to communicate business coaching with a difference. A number of consultants in this field, along with their websites, have a high-pressure sales feeling, like the hucksters shouting for customers along the circus midway. In contrast, Michael Bailey offers a quiet, confident business style, and we wanted to reflect that with a unique, organic look with soft lines and curves to emphasize the human aspect. The objects on the screen ebb and flow, continuing to move quietly, even when the cursor stops.