Pure Maple Water Company produces maple water. Until this project, I had never heard of maple water. After an initial taste at the first meeting with the client, I was hooked and really excited about this project. Maple Water is a 100% natural plant-based water product harvested from Canadian maple trees. The objective was to create a compelling website that focused on a target market of athletes. Throughout the site, images move and objects breathe with life, further emphasizing the athletic focus of the brand. The idea of a Purity Test allowed us to maximize the potential for audience interaction while focusing on the product’s key attribute, that of purity. The site successfully catapulted brand recognition, helping lead to expansion into additional markets including Japan and Korea.