Ad of the Week August 3, 2015

Adwiz Ad of the Week

Publicis in South Africa is behind this great ad for Play-Doh, illustrating how the product “makes smart kids.” Nice use of the product to demonstrate the product benefits, something that’s surprisingly challenging to achieve in advertising. Click the image for a larger version.

Note that last week there was no Ad of the Week due to vacation.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. Adwiz George Pytlik looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

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