Ad of the Week June 15, 2015
Imagine how hard it must be to promote reading of books to young people with increasingly short attention spans. Now imagine how hard it is to promote old books. This campaign by BBDO for the New Zealand Book Council is brilliant, showing that books are timeless and proving it in such a simple yet dramatic way. Love this! Click the image for a larger version.
About the Ad of the Week
Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. Adwiz George Pytlik looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.
- 2014 Ad of the Week collection
- 2013 Ad of the Week collection
- 2012 Ad of the Week collection
- 2011 Ad of the Week collection
- 2010 Ad of the Week collection