Ad of the Week December 22, 2014

Adwiz Ad of the Week

Love the outdoor campaign by Canada’s Zulu Alpha Kilo agency for Interac, the country’s prominent debit card processor. The entire Interac advertising campaign is terrific, including its radio ads. The campaign focuses on the challenge of dealing with debt for holiday gift buying, encouraging you to avoid the spectre of having annoying “Holiday Bill” live with you after the holiday, or other ways that debt ruins our enjoyment of life. This outdoor ad featuring a snowman that got burned by debt is especially fun. Click the image for a larger version.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. Adwiz George Pytlik looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

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