Ad of the Week October 6, 2014

FCB has been doing great work for Nivea. From the empowering “BringItOn” campaign to this summer’s child tracking bracelet magazine ad, the brand has stayed fresh and innovative in the field of cosmetics advertising. This classic hails from a little while back, but it’s a great example of how you can keep things so simple that no headline or body copy is even needed.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. Adwiz George Pytlik looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

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