Ad of the Week August 28, 2014

This bold campaign by Fear Not for Lauren Harper jewelry ties directly into the brand strategy of “Worth the sacrifice.” The ads suggest some kind of tongue-firmly-in-cheek sacrifice you should be willing to make in order to own this jewelry. In this ad, it’s asking your husband to start taking the bus. You know, for the environment. Funny and relevant to the brand. I think the choice of text coloring is a bit weak because it impacts legibility. I would have used a simpler one-color text, still pulling a color from the image, to make sure people actually take time to read these great headlines. Click the image for a larger version.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. Adwiz George Pytlik looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

Like this? Please share!Facebooktwittergoogle_pluspinterestlinkedinmailFacebooktwittergoogle_pluspinterestlinkedinmail

George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

No Comments

Post a Comment