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Ad of the Week April 8, 2013

I love this approach for Tourism from Viajes Éxito, a travel agency in Colombia. The Photoshop work may not be the world’s best but the idea is creative and packs a marketing punch. So fresh to see such a familiar phrase turned it on its head like this. Bold too. Too few companies are willing to be bold like that. Nice.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

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