Sears stays fresh with fake trailer

Sears has been running some fairly decent funny commercials lately, like Beach and Dogtastrophe. Their latest Christmas ad follows the same style as Beach, but done with a unique fake movie trailer approach that is compelling and appropriate for the season as well as the brand.

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George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

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