Dancing with Bailey’s Irish Cream
Bailey’s has a nice new ad, which launched last night in Britain, featuring a Busby Berkley styled dance number. Opening shot of the ice cube blossoming into a dance troupe as it hits the liquid is terrific, and the whole thing is entertaining and beautifully related to the brand. Love to see advertisers use dance effectively. This one works for me. The chosen song for the 60-second spot is Blondie’s 1981 hit Rapture.