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Dancing with Bailey’s Irish Cream

Bailey’s has a nice new ad, which launched last night in Britain, featuring a Busby Berkley styled dance number. Opening shot of the ice cube blossoming into a dance troupe as it hits the liquid is terrific, and the whole thing is entertaining and beautifully related to the brand. Love to see advertisers use dance effectively. This one works for me. The chosen song for the 60-second spot is Blondie’s 1981 hit Rapture.

You can read more about the ad at the following links:
Adweek
The Sun

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George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

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