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Ad of the Week October 22, 2012

Canon brings memorable attention to its underwater Powershot D10 camera with this ad and the tagline “It’s more fun underwater.” Fresh approach to a classic problem of getting people to see possibilities with innovative new products that create new market opportunities. Even though the beauty queen is not the one with the camera, the ad gets the point across nicely.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

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