Ad of the Week October 22, 2012
Canon brings memorable attention to its underwater Powershot D10 camera with this ad and the tagline “It’s more fun underwater.” Fresh approach to a classic problem of getting people to see possibilities with innovative new products that create new market opportunities. Even though the beauty queen is not the one with the camera, the ad gets the point across nicely.
About the Ad of the Week
Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.