Following the creative disaster with Ashton Kutcher’s TV spots, Popchips has switched to a new ad series with Katy Perry. I like it. Fresh and clear, just like Perry’s music. Her expressiveness as a model is a bonus.
George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.