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The mustard brand Grey Poupon, known for its positioning strategy as the mustard of sophisticated culture, put a nice twist on its Facebook page. You only get to like their page after an app scans your profile and determines that you’re sophisticated enough to qualify. Creates a delightful film with highlights from your profile to illustrate key points. Silly, fun, smart marketing.

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George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

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