YouTube announces first Ad of the Year
YouTube hosts millions of ads, as everyone knows, and lots of them are pretty good. So the agency world waited with anticipation to see which one would be the winner of their first ever Ad of the Year award, announced at the Campaign Media Awards last Wednesday.
The winner of the inaugural YouTube Ad of the Year was a campaign for Sussex Safer Road called “Embrace Life – always wear your seat belt” and created by Alexander Commercials.
This 90-second PSA is very compelling. Rather than showing the typical images of mangled bodies or other horrific messaging, it takes a caring, gentle approach that is nevertheless just as powerful. Shows that you can send a strong safety message without having to shock people into submission.
The other three shortisted campaigns in the YouTube category were: Old Spice, “The Man Your Man Could Smell Like” by Wieden & Kennedy Portland; “O2 Gorillaz” by VCCP and “Good call” for Fosters by Adam & Eve.
Here’s the winning ad.