YouTube announces first Ad of the Year

YouTube hosts millions of ads, as everyone knows, and lots of them are pretty good. So the agency world waited with anticipation to see which one would be the winner of their first ever Ad of the Year award, announced at the Campaign Media Awards last Wednesday.

The winner of the inaugural YouTube Ad of the Year was a campaign for Sussex Safer Road called “Embrace Life – always wear your seat belt” and created by Alexander Commercials.

This 90-second PSA is very compelling. Rather than showing the typical images of mangled bodies or other horrific messaging, it takes a caring, gentle approach that is nevertheless just as powerful. Shows that you can send a strong safety message without having to shock people into submission.

The other three shortisted campaigns in the YouTube category were: Old Spice, “The Man Your Man Could Smell Like” by Wieden & Kennedy Portland; “O2 Gorillaz” by VCCP and “Good call” for Fosters by Adam & Eve.

Here’s the winning ad.

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George Pytlik

George Pytlik has been involved in the advertising industry for over 30 years and designed his first website when the Internet was one year old. He was an internationally recognized speaker on advertising and branding and served on a number of communication committees at various times throughout his career, as well as writing a regular column for Marketing magazine.

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